Wired-TV
Buzz
By Jonathan Takiff,
Playboy, October 1999
Although high definition television is a hot topic, there are
more-immediate advances headed to the small screen. Worldgate
Communications is rolling out a low-cost service that enables
cable subscribers to access Internet sites and e-mail through
their TVs-at speeds twice as fast as typical 56kbps modem. Superfast
satellite delivery of websites to television is also happening.
Echostar has married its receiver technology to Microsoft's
WebTV, and DirecTV has a partnership with AOL. Already available
on several cable systems and on DirecTV later this year is Wink,
a free service that allows broadcasters such as E, ESPN, CNN
and Court TV to add interactivity to their programming. Here
is how it works: While you're watching Larry King Live, for
instance, a Wink icon appears on-screen, signaling the availability
of extra information on a subject or guest. To access it, you
press a button on the remote and the details appear on your
television screen. And finally, there's Intertainer, a video
bank that provides access to more than 500 hours of movies,
television shows and music videos. This digital service is currently
being tested in three U.S. markets. Because Intertainer has
no pay-per-view schedule, $3.95 buys any new release-any time.
Classic films and other video fare priced between 25 cents and
$2.