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INTERTAINER TO DEVELOP ENTERTAINMENT-ON-DEMAND
APPLICATION AND SERVICES FOR MICROSOFT TV PLATFORM ADAPTATION KIT
CHICAGO, Ill. --(June 14, 1999) -- the world's first interactive
broadband network providing a full spectrum of
entertainment-on-demand services to both the cable and telco
industries - today announced plans to work cooperatively with
Microsoft Corp. to adapt the Intertainer service to run on the
Microsoft TV Platform Adaptation Kit (Microsoft TVPAK).
Working with Microsoft on Microsoft TVPAK represents another
cornerstone in Intertainer's commitment to multi-platform
distribution, which provides network operators - and ultimately
consumers - with delivery options.
"We are very pleased to work with Microsoft to port the Intertainer
application to the Microsoft TVPAK software platform," said
Jonathan Taplin, Intertainer's co-founder and co-chief executive
officer. "Intertainer has aggressively pursued multiple delivery
platforms throughout our development because this strategy arms
our distribution partners to make the best business decisions for
their networks."
"We're thrilled that Microsoft understands how broadband service
providers and application developers like Intertainer will benefit
from rich software tools like Microsoft TVPAK," said Steve Schein,
vice president of business & product planning for Intertainer.
"Microsoft TVPAK delivers a comprehensive development
environment for the leading interactive TV platforms."
"Intertainer is a leading entertainment service in the broadband
space. As such, their decision to develop for Microsoft TVPAK
serves to validate it as a leading platform in the TV space," said
Alan Yates, director of Platform Marketing, Microsoft Corp.
"Intertainer, together with Microsoft TVPAK, will be providing
network operators, and ultimately consumers, compelling
entertainment services."
Announced today by Microsoft at the National Cable Television
Association (NCTA) show in Chicago, Microsoft TVPAK is
comprised of client software and server software which merge
technologies of the Internet and television, to create new devices,
services, and content to enhance the entertainment and usefulness
of television for consumers. The client software, Microsoft TV,
operates a range of TV-centric appliances--from Internet terminals
to advanced set-top boxes to integrated televisions--while the
server software, Microsoft TV Server, will be used by network
operators to deploy and manage a rich, large-scale, enhanced TV
service.
About Intertainer |
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