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CISCO LAUNCHES "BUILT FOR BROADBAND" PROGRAM
FOR NEW MEDIA AND BROADBAND CONTENT PROVIDER
Arepa and Intertainer Become First Members of Broadband Content Development Program
SAN JOSE, Calif. (December 1, 1998) -- Cisco Systems, Inc., the
worldwide leader in networking for the Internet, today announced the
"Built for Broadband" program designed to accelerate the availability of
new media and content services for delivery on broadband networks.
Cisco also announced that Arepa, Inc. and Intertainer, Inc. are the
first companies to join the program.
"With the Built for Broadband program, Cisco will help accelerate the
availability of advanced information and entertainment services that
fully utilize the power of new world broadband infrastructures," said
Kevin Kennedy, senior vice president of Cisco's Service Provider Line
of Business. "Broadband Internet networks offer content developers
and on-line publishers a platform to deliver an entirely new generation
of consumer services with greater interactivity and media rich
audio/visual experiences. These services are critical to accelerating
the mass-market adoption of broadband offerings."
Cisco's Built for Broadband program will help ensure the availability of
a variety of ready-to-deploy content for broadband service providers.
By facilitating the development of broadband applications that take
advantage of advanced network features, the program will enhance
network scalability and bandwidth efficiency. Examples of advanced
network features include Internet Protocol (IP) multicast,
quality-of-service (QoS), support for Directory Enabled Networks
(DEN) and network metering and billing capabilities.
The Built for Broadband program will help broadband service providers
to efficiently deploy services while optimizing the return on broadband
network investments. Cisco will also give members access to Cisco
equipment and expertise in testing and network tuning to help them
develop network traffic models that they can use to plan and deploy
broadband content and applications.
"Intertainer is delighted to join the Built for Broadband program. Cisco
is providing a forum that will drive more efficient delivery and
deployment of broadband content. We look forward to this program
accelerating availability of Intertainer's interactive,
entertainment-on-demand service," said Jonathan Taplan, founder and
co-chairman of Intertainer, Inc.
"Cisco is leading the way in broadband infrastructure, and we are
extremely pleased to be able to work with them to provide compelling,
broadband-optimized content for high-speed interactive service
providers," added Ric Fulop, chief executive officer at Arepa, Inc.
Other components of Cisco's Built for Broadband program include
program meetings to discuss issues facing content and application
providers, guidelines for successful broadband content and application
development and a program Web site that identifies broadband
applications that are ready for deployment by broadband service
providers.
Broadband content providers who are interested in Cisco's Built for
Broadband program can send e-mail to broadband@cisco.com, or
visit Cisco's web site at www.cisco.com/broadband.
About Cisco Systems
About Arepa
About Intertainer |
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