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INTERTAINER & SESAME WORKSHOP ANNOUNCE CABLE AND BROADBAND LICENSING
AGREEMENT FOR “SESAME STREET” PROGRAMMING Deal Brings The Beloved “Sesame Street” Characters To VOD CULVER CITY, Calif., July 29, 2002 - Intertainer, the entertainment on demand broadband leader, and Sesame Workshop today announced a licensing deal that will bring the much-loved “Sesame Street” children’s programs to video on demand (VOD). Intertainer will distribute the programs on both its cable and Internet Protocol (IP) platforms, giving users instant access to time-honored educational and entertaining family programming. According to the deal, Intertainer will have the licensing rights to 21 half-hour Sesame Street episodes and specials, including “The Best of Kermit on Sesame Street,” “Cookie Monster’s Best Bites,” “Getting Ready for School,” “Learning to Share” and “The Great Numbers Game.” “Sesame Street” programs are designed to prepare children for school by developing the whole child - including cognitive, emotional, physical and social development. “For over thirty years, ‘Sesame Street’ has been entertaining and enriching children with programs of unequalled caliber,” said Intertainer CEO Jonathan Taplin. “These are programs that parents can trust wholeheartedly and we’re very proud to offer them on demand to our digital cable and broadband customers.” “Sesame Workshop is committed to developing innovative and engaging educational children’s content and delivering it in a variety of ways,” said Paul Marcum, Sesame Workshop Vice President & General Manager, Interactive Media Group. “Video on demand is rapidly growing into a mass consumer entertainment medium. Intertainer is an excellent partner for VOD distribution because the company is uniquely positioned to deliver our content across multiple platforms.” # # # About Intertainer A pioneer in the video on demand space, Intertainer provides two major services: A broadband entertainment on demand service, available at www.intertainer.tv, offering U.S. subscribers instant access to the largest selection of premium movies, music and television programming; and industry leading video on demand content aggregation for cable operators. Intertainer features content from unprecedented partner relationships including Universal Pictures, Warner Bros., DreamWorks SKG, MGM, A&E Networks, NBC, PBS, Discovery, ESPN, Warner Music, EMI Music and many others. Strategic partners include Thomson, Comcast, Intel, Microsoft, NBC, Qwest and Sony.
Sesame Workshop is a not-for-profit educational organization that stands alone in its ability to creatively help meet major educational and developmental needs that affect children around the world. For over 30 years, the Workshop has created innovative and engaging media to help all children reach their highest potential. The organization grounds its work in research to understand how multi-media platforms help children learn, develop and grow. Best known as the creators of Sesame Street, Dragon Tales and Sagwa, the Chinese Siamese Cat airing on PBS, the Workshop continues to break new ground with Noggin, the only 24-hour kids’ thinking channel. Find the Workshop online at www.sesameworkshop.org. |
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