Cambridge, Mass. - Dec. 11, 2000 - Into Networks, the
standard in streaming software, today announced that Intertainer will
license the IntoMedia streaming software solution to add interactive
software such as games, educational titles and home office programs
to the Intertainer.tv entertainment-on-demand broadband network. With
this agreement, Intertainer becomes the first company to combine Video-On-Demand
(VOD) with Software-On-Demand (SOD) under one brand in a comprehensive
offering to DSL and cable modem broadband subscribers.
According to the terms of the agreement, Intertainer
will handle all consumer marketing, including the branding, promotion
and programming of the SOD feature. Intertainer will work with content
publishers to secure the rights to CD-ROM and other rich media software,
presenting these titles alongside Intertainer's vast library of content,
which includes the licensing rights to more than 60,000 hours of entertainment
programming from over 60 top media companies, including Dreamworks
SKG, Sony Music, Warner Bros. and Columbia TriStar Television.
Intertainer Selects Into Networks to Power Software-On-Demand
2-2-2-2
Into Networks will, in turn, provide the technology
and integration services required to power the Intertainer-branded
SOD feature. Into Networks' suite of solutions provides a set of APIs
to enable Intertainer to tie its existing infrastructure, including
the Intertainer.tv interface, e-commerce, registration and billing
systems into the IntoMedia platform and content delivery network.
Intertainer's users will be able to seamlessly move from the SOD channel
to Intertainer's existing array of content, ensuring a high-quality
entertainment experience.
"Intertainer has always been at the forefront of delivering
the very latest in streaming media to its users," said Vincent Grosso,
CEO of Into Networks. "They bring tremendous expertise in aggregating,
packaging and marketing content to broadband subscribers and we are
excited to have their endorsement of our technology and our vision."
The agreement marks the latest in a series of deals
for Into Networks, in which the IntoMedia platform has powered branded
streaming software web-sites for Cox, Time-Warner, AT&T Road Runner,
Excite@Home and Qwest.
"Broadband is revolutionizing the world of digital
content, and SOD represents the next major category beyond music and
movies," said Jonathan Taplin, President & CEO of Intertainer. "We
looked at a number of streaming software providers and found Into
Networks to have the leading technology, a proven track record of
deployments and a full-service organization dedicated to making our
service successful. Into Networks' solution delivers a compelling
value proposition: a hot, interactive offering for our users, and
a new revenue stream for Intertainer."
Intertainer Selects Into Networks to Power Software-On-Demand
3-3-3-3
Into Networks creates its compelling online user experience
via its patent-pending technology algorithms working over a highly
distributed network of IntoMedia content servers located at the edge
of the broadband network. This new streaming delivery model allows
users to surf through CD-ROM and other rich media software, without
having to download or install the titles. Streaming software also
provides content publishers with a new way to generate revenue from
existing titles and to reach a new universe of potential customers.
About Into Networks, Inc.
Into Networks develops and markets the leading engine
for powering streaming software applications in real-time across multiple
networks and bandwidths. The company's IntoMedia platform enables
the delivery of a new category of online content, providing access
to the best software titles for demonstration, rental or subscription
without the hassle of full downloads or installations. Into Networks'
high-quality, scalable and market-proven solution is licensed to Internet
service providers, ASPs, software publishers and Web sites. To date,
the IntoMedia platform has been deployed in more than 203 markets
in the United States and Europe, reaching over 2.6 million broadband
subscribers and passing more than 53 million homes. Into Networks'
engine currently enables over 700 streaming software titles from more
than 30 leading software publishers. Current customers include Disney
Interactive, Interplay Entertainment, Lotus, Road Runner, Excite@Home,
AT&T, Time-Warner, NorthPoint Communications, Qwest and FastWeb.
Intertainer Selects Into Networks to Power Software-On-Demand
4-4-4-4
Privately held and based in Cambridge, Mass., the company's
investors include Adelphia Communications, AT&T, BancBoston Capital,
Cisco Systems, Cox Communications, Fidelity Ventures, Inktomi, Intel,
Morgan Stanley Dean Witter, Motorola, NTL, Putnam Investments, UnitedGlobalCom,
Venture TDF and NCB Holdings, Venrock Associates and YAS Broadband
Ventures. For more news and information, visit www.intonetworks.com.
About Intertainer (www.intertainer.com)
delivers the largest selection of movies, music videos, television and shopping
on-demand to your PC or TV. The service features content from unprecedented
partner relationships including Columbia TriStar Television, Disney Channel,
Dreamworks SKG, ESPN, Sony Music, Twentieth Century Fox, and Warner Bros., among
many others. Enhanced TV functionality, interactive advertising, e-commerce
opportunities and personalization features round out the Intertainer experience.
Strategic partners include Comcast, Intel, Microsoft, NBC, Sony and Qwest.